Design + Art

Hello There!

Over the past 15+ years, Oscar has worked in the creative field building experiences in the agency or startup world and as a freelancer.

Oscar cut his teeth creating multimedia experiences at Gray New York; including 3 years as an Art Director in charge of a small team of designer that produced websites, banner ad campaigns and interactive experiences for clients including Captain Morgan, Taqueray, Pringles and E*Trade to name a few. He participated in Grey's first integrated department nicknamed "Yerg" (Gray backwards), where the goal was to produce 360º experiences utilizing the latest technology, channels and platforms.

After 8 years in the ad world, Oscar made a move to the startup world where he focused on platforms in verticals, such as, E-Commerce, IoT connected devices, machine learning, human capital and healthcare. He lead design and development teams in-house and offshore in cities including, Istanbul, Serbia, Moscow and throughout NYC.

Oscar has a Master's degree from New York University's Interactive Telecommunications Program and a BFA in Graphic Design from SUNY Purchase College. He has spoken at ADC's Global StartUP 2.0 Series and NPR's Tell Me More. He has participated at Dreamit Accelerator, Techstars affiliated R/GA Accelerator, is an alumn of the NYU Incubators and an avid hackathon participant with wins including Techcrunch Disrupt and Startup Weekend. And is an organizer at LATISM, Ignite NYC and Ignite Gotham.

Oscar is currently available for full-time or consulting projects in New York, Boston and Philadelphia. His goal is to create experiences for platforms that trigger and associate emotions to brands and products.

Design Work Samples

These are selected projects that Oscar lead as a Creative Director or Product Designer.

  • All
  • Brand
  • Product
  • Web
  • Prototypes
  • Agency

Creative Process

When Oscar tackles a new project, he focus on three key components.


Market Sensibilities

Emotional Triggers

Visual Communication

Elegant Execution


End Goals/Bottom Line

Industry and Target Audience


Metrics for Growth


Automation/ Customization

Quality Assurance

Analytics to Measure Impact

Feedback Loops

Product Design Process

Product Design methodology can be distilled into an executable process, but is dependent on the state of the product's UI, UX, resources, market insight, and brand maturity. The strategy to tackle a product changes slightly based on the former, but in general terms, it looks something like this:

Plan & Competitive Analysis

  • Set Goals
  • Set Budgets
  • Research Competitors
  • Highlight Findings

Product & User Research

  • Stakeholder Interviews
  • Analytic Analysis
  • Heuristic Analysis
  • Usability Studies
  • Journey Maps
  • Information Architecture

Ideation & Design

  • Story Mapping
  • Design Studio
  • Sketching & Sampling
  • Wireframing
  • Prototyping

Test, Iterate, Repeat

  • A/B Testing
  • Usability Testing
  • User Feedback
  • Modifications & Repeat

Contact Oscar