was just looking into the branding of major oil companies and I believe that BP wins. Just by looking at their corporate web sites and ad campaigns its an easy win. There is something comforting about seeing wind mills on the web site of an oil company. They are definitely “Green Washing” a little, but I say that because they don’t have actual proof of doing good on their website. Lets just hope that they are actually trying to clean up their act and actually apply some corporate social responsibility.
I’m definitely buying their gas next time I am driving and see their gas stations. I mean just start by compare their logos:
Shell:
Beyond Petroleum:
Exxon Mobile:
